CLIENT: Arrosto Coffee
The warmer months see a huge drop in traditional coffee sales for Arrosto, a time where their Cold Drip comes into its own and helps support the business over summer.
Cluse & Co were tasked with getting Arrosto Coffee’s Cold Drip on the radar all over Australia while showcasing the regional angle of this artisan coffee roaster based in the Riverland.
We sent our crew to capture footage and stills of these artisanal coffee producers based in the beautiful Riverland with all the romance of by-gone eras attached to it – handcrafted produce, endless clear blue skies, mateship, and hard work. Our creative strategy was to leverage these feelings as much as possible through social media channels with both static ads and video content.
30 seconds of rich, warm, slow motion footage of Arrosto Coffee artisans working the product, the endless ancient land and colonial infrastructure all over-layed with contemporary typography and a pulsing soundtrack fusing hip hop and blues.
The video content was supported by multi-layered, targetted social media ads which combined to unleash an avalanche of Cold Drip sales.
Ads and video content were paused after just one month due to product selling out and Arrosto Coffee having to work around the clock to fill orders.
It’s a good job they make coffee!
Social Media Marketing