CLIENT: Peet – Bluestone, Mt Barker

The Brief.

Cluse & Co undertook on behalf of Peet an extensive USP test campaign designed to uncover which image style and content works best for the area, whether colour-blocking would work as well as a range of copy points and writing styles.

The strategy.

Based on these findings we were able to produce a shoot on location with talent for both stills and video to form a complete ad suite including video content.

The results.

As predicted the new content resonated well through social channels are saw a marked increase in enquiry, hot leads and several sales in it’s couple of weeks.

Expertise:

• Advertising Campaign

  • Graphic Design

  • Copywriting

  • Art direction

• Photography

  • Compositing

• Video production

• Integrated Marketing Campaign

• Social Media Marketing